Pizza Hut adds first permanent pizza offering in nearly 20 years

Oct. 7, 2013

Pizza Hut's new 3-Cheese Stuff Crust Pizza has been added as a permanent menu offering – the first new pizza to be added full-time to the brand's menu since the original Stuffed Crust was introduced in 1995.

The 3-Cheese Stuffed Crust includes white cheddar, mozzarella and provolone cheeses.

"When it comes to innovation in the pizza category, Pizza Hut leads while our competitors follow," said Kurt Kane, chief marketing officer at Pizza Hut. "The Pizza Hut Stuffed Crust Pizza is one of the most iconic products ever introduced in the restaurant industry. People loved it and continue to love it, which is why we're so excited about the development of our new 3-Cheese Stuffed Crust Pizza. Our 3-Cheese has a unique look and taste when compared to the original. Our innovation team has been perfecting a new permanent addition to our menu for a long time – and we nailed it."

According to the company, the original Stuffed Crust Pizza generated more than $300 million in sales in its first year. Since then, Pizza Hut has experimented with Stuffed Crust in other forms, including the recent Crazy Cheesy Crust creation, featuring a blend of five cheeses inside 16 dough pockets as its outer edge.

In previous years, Pizza Hut has introduced the Ultimate Stuffed Crust, which included toppings rolled up inside the pizza crust and Stuffed Crust Gold, which included cheddar cheese.

According to Pizza Hut Executive Chef, Wiley Bates III, the inspiration for 3-Cheese Stuffed Crust Pizza was all about giving consumers more of what they already love.

"The Pizza Hut original Stuffed Crust Pizza was an immediate hit and has some of the most passionate and loyal fans of any restaurant product," Bates said. "Our new 3-Cheese Stuffed Crust takes everything that people love about Stuffed Crust and adds even more flavor. Combine that flavor punch with our choice ingredients and we feel we've landed on a recipe that pizza lovers will absolutely go crazy for, just like the original."

3-Cheese Tease

In the weeks leading up to the nationwide rollout, Pizza Hut will reward three cities that have responded strongly to the Stuffed Crust throughout the years. Consumers in San Jose, Calif., Salem, Ore., and Silver Spring, Md., can now get an early taste of the new pizza with the "3-Cheese Tease" promotion. Restaurants in these markets have sold more original Stuffed Crust Pizzas than any other restaurant in the U.S. The select restaurants will offer 3-Cheese Stuffed Crust at its regular menu price of $12 for a large one-topping.

In addition, Pizza Hut is inviting followers on Twitter to hashtag their #[CityST] and #3CheeseStuffed for a chance to have their town be the next to get it. The challenge ends Oct. 9. After tweeting their votes, fans can track their city's progress on a digital heat map at The city with the most tweets will be announced Oct. 10 and Pizza Hut will select one restaurant in that market which will offer 3-Cheese Stuffed Crust beginning Oct. 14.

Read more about food promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Pizza Hut

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