Pizza Hut announces online shopping mall initiative

Oct. 27, 2009
Pizza Hut has announced the launch of, a Web site that provides online shoppers value and financial rewards. By signing up through, Pizza Hut customers can take advantage of Blastoff Network's unique online shopping mall.
Members who join Blastoff Network's free online shopping platform will be eligible for discounts from more than 400 major retailers and can accrue payment revenue through purchases made by other members in their social networks who have signed up for the program, and have made purchases. In addition, this unique shopping website offers members a fully customizable homepage featuring access to Web mail, social networking, news, videos, music and games. Pizza Hut is among Blastoff Network's inaugural promoters.
"We are always on the lookout for programs and initiatives that can save our customers money," said Bernard Acoca, senior digital director of Pizza Hut. "The Blastoff Network does just that and we're excited to be among the first companies to promote the new site."
The promotion with Blastoff Network is the latest in a long line of digital marketing innovations from Pizza Hut. In just the past year, Pizza Hut has seen its following on the Facebook platform surpass a million fans, introduced the world to the "Twintern," who manages the company's Twitter profile @pizzahut, and debuted the first app from a national pizza chain for iPhone and iPod touch.

Topics: Online Ordering , Pizza Hut

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