Pizza Hut Australia launches cheeseburger crust

 
March 5, 2014

The cheeseburger crust pizza is now available at Pizza Hut locations throughout Australia.

According to a news release, the pizza includes eight Australian beef patties topped with cheddar cheese baked into large pizza crusts. The specialty pizza is available for $3 more than a regular large pizza. The company hired its first-ever "Pizza Hut Burger Expert," Charlie Clifton, to assist with the launch.

"This amazing new product will blow burger and pizza lovers away," Graeme Houston, Pizza Hut Australia general manager, said in the release. "It's delicious, it's fun and we're still trying to figure out the best way to actually eat it: Burger first or pizza first?"


Topics: Food & Beverage , Marketing / Branding / Promotion , Pizza Hut


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