Pizza Hut Australia's new menu part of brand revitalization effort

 
Feb. 23, 2012

Pizza Hut Australia has introduced a new Signature Range menu, which includes 13 new pizzas that will be permanent additions.

The rollout is part of the company's brand revitalization efforts in the market, an effort that also includes an investment in online and digital business, and an increase in the company's national footprint, according to Franchise.net.

The online and digital space grew 50 percent last year. Pizza Hut expects to grow from 270 units to 500 in the Australian market.

The new Signature Range features 13 pizzas, six of which are brand new. They include the Tandoori Chicken, Mexicana, Steakhouse, Antipasto, Four Cheese and Surf and Turf.

The line will be supported by TV marketing throughout the country.

Read more about food and beverage launches.


Topics: Food & Beverage , Franchising & Growth , Online / Mobile / Social , Online Ordering , Operations Management , Pizza Hut


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