Pizza Hut brings back Cheesy Bites crust

 
April 24, 2012

Pizza Hut has announced the return of its popular Cheesy Bites Pizza. With a crust that features 28 cheese-filled morsels that can be pulled, dipped and popped, the Cheesy Bites Pizza was brought back by popular demand.

"From our signature Stuffed Crust to recent creations like P'Zone and the Big Dinner Box, Pizza Hut is known for pushing the envelope on innovation and building menu items that keep consumers talking," said Kurt Kane, Pizza Hut chief marketing officer. "But nothing captures the attention of our customers quite like the fan favorite Cheesy Bites Pizza. With Cheesy Bites, you're getting our mouth-watering pizza surrounded by cheese-filled miracles that can take pizza night from good to great."

To celebrate the item's re-launch, Pizza Hut is introducing the Cheesy Bites Gang, a band of 28 characters that have commandeered the Pizza Hut Facebook page (facebook.com/pizzahut) to share their exploits with the brand's more than 7 million fans. Pizza Hut began introducing members of the Cheesy Bites Gang this week, with each character of the crust sporting a personality of its own.

Also, beginning April 30, Pizza Hut will feature a weekly "Cheesy Bites Reality Reel." Facebook fans will be asked to choose from a list of activities to be carried out in public by a life-size Cheesy Bites and shared via a weekly video.

To make Cheesy Bites Pizza, Pizza Hut takes a large pizza and surrounds the perimeter with 28 cheese-filled bites that take the place of a traditional crust edge. The pizza is accompanied by marinara sauce for dipping. A large one-topping Cheesy Bites Pizza is $11.99 and is a limited time offer.

Read more about food and beverage innovations.


Topics: Cheese , Dough , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Hut


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