Pizza Hut celebrates Pan Pizza anniversary with 25-cent pies

Sept. 25, 2005

DALLAS — Pizza Hut is celebrating the 25th anniversary of the launch of its Pan Pizza by selling medium, one-topping versions of its most popular pie for only 25 cents. According to a news release, there is just one catch: Customers must purchase a large Specialty Pizza at regular menu price to get the Pan Pizza deal.

The special promotion, backed by a $32 million ad campaign, runs through Nov. 26 at participating Pizza Hut restaurants.

According to Pizza Hut estimates, the chain sold nearly 168 million Pan Pizzas in 2004 alone.

Proof that pan pizzas are products of interest lately, Papa John's rolled out its Papa's Perfect Pan on Sept. 23. According to news reports, Frank Carney — who founded Pizza Hut in 1958, and became a Papa John's franchisee in 1995 — urged Papa John's for years to develop a pan pizza of its own. Papa's Perfect Pan was tested for more than three years in Wichita, Kan., where Carney calls home. (Read also Papa John's launches 'Papa's Perfect Pan' pizza.)

Topics: Marketing , Pizza Hut

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