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'Throughout this process we've been impressed with the creativity and insights-led approach that The Martin Agency embodies,' said Pizza Hut chief marketing officer Brian Niccol, in a statement.'The Martin Agency team understands our business, knows our customers and realizes the unique opportunity before us. I'm energized by the exciting changes that are in store for our brand.'The winner succeeds Omnicom Group's BBDO, which had handled the brand since 1987.
Topics: Pizza Hut
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