Pizza Hut creates a crust of cheesy bread pockets

April 3, 2013

Pizza Hut has introduced what it's calling one of it's most anticipated new products ever – Crazy Cheesy Crust.

The crust includes 16 dough pockets as the outer edge, each filled with a blend of five Italian cheeses.

"At Pizza Hut, food innovation is at the center of our brand and we work hard to develop creative new spins on the classic pizza," said Kurt Kane, chief marketing officer at Pizza Hut. "By surrounding our Hand Tossed Crust with 16 pockets of cheese, we feel we have a product worthy of the name 'Crazy Cheesy Crust' – and encourage our consumers to let loose and go a little crazy with their next Pizza Hut order."

According to Pizza Hut executive chef, Wiley Bates III, the inspiration for Crazy Cheesy Crust Pizza was simple: deliver more of what consumers want with a focus on taste.

"Pizza Hut encourages our food innovation team to push the envelope on new products that are fun, taste great and that consumers will love. We have done this with our latest product — Crazy Cheesy Crust Pizza. It takes everything people love about pizza to the next level," Bates said.

Crazy Cheesy Crust is the latest in a lineage of crust-focused products at Pizza Hut, including the Stuffed Crust Pizza, Ultimate Stuffed Crust Pizza and Cheesy Bites. Pizza Hut has also innovated with its crusts overseas, with hot dog-stuffed crusts, cheeseburger-stuffed crusts and more.

The Crazy Cheesy Crust will be available for a limited time only. A large, one-topping Crazy Cheesy Crust Pizza is available for $12.99. Additional toppings are $1, extra cheese is $2 and Specialty pies are $3 more.

Read more about food and beverage innovations.

Topics: Dough , Food & Beverage , Marketing / Branding / Promotion , Pizza Hut

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