In celebration of National Young Readers Week Nov.12-16, Pizza Hut and its Book It! Program have selected the winning restaurants in the third annual Book It! Big Book Giveaway.
The giveaway challenges Pizza Hut restaurants nationwide to develop creative and impactful ways to donate 500 books in their local communities as part of the program's goal to motivate children to read more.
Twenty of the 6,000 Pizza Hut restaurants nationwide were chosen as winners. These restaurants focused on how the donation of books would impact their community and support literacy tied to the Book It! program, which is in its 28th year.
Highlighted below are a few of the winning concepts:
In addition to the book giveaway, the program is celebrating National Young Reader's Week by teaming up with One More Story to feature a narrated book on bookitprogram.com during Nov. 12-16.
The Book It! Program is part of the "Share a Slice of Hope" movement at Pizza Hut. Share a Slice of Hope encourages consumers and Pizza Hut employees nationwide to help others through the company's three philanthropic pillars: children's literacy, world hunger relief and community involvement.
Read more about cause marketing.