- WHITE PAPERS
Thanksgiving Eve is one of the busiest pizza delivery days of the year. Pizza Hut even has a name for it: "Red Roof Wednesday."
The chain expects to sell 1.2 million pizzas today and is offering deals online for the occasion, as well as special offers for members of the Hut Lovers program.
"The night before Thanksgiving is one of our five busiest days of the year at Pizza Hut," said Doug Terfehr, director of Public Relations, Pizza Hut. "We've coined it Red Roof Wednesday because more pizzas will leave our kitchens than any other restaurant in America, and we take great pride in delivering to family gatherings during such a special time."
This year, Pizza Hut will give away 100 of the new 3-Cheese Stuffed Crust Pizzas via Twitter. Pizza Hut is inviting fans to tweet @PizzaHut using hashtag #RedRoofWed explaining why their family chef is most deserving of a pizza today. The winning entries will be picked at random to receive a coupon code for a free 3-Cheese Stuffed Crust Pizza.
In addition, Pizza Hut is offering exclusive deals to members of its Hut Lovers program, including up to 20 percent off any online order.
Read more about marketing and promotions.