Pizza Hut fans betting on Cinderella

March 14, 2011

NCAA March Madness bracketologists may be a bit reluctant to pick the No. 16 seed over the No. 1 seed, but Pizza Hut fans will be rooting for a big upset.

If a 16 seed wins in the first round, Pizza Hut will deploy its mobile kitchen to each of the 48 contiguous states in the U.S. and hand out free slices of pizza at designated locations.

"If a 16 seed wins, America wins," said Kurt Kane, chief marketing officer at Pizza Hut. "An upset of this magnitude would be an unmatched sports moment, which deserves an unmatched celebration from Pizza Hut."

More information about the tour will be unveiled if the upset occurs. 

Since 1985, 104 men's college basketball teams earning No. 16 seeds have battled No. 1 seeds.  All 104 have returned home in defeat.

Follow Pizza Hut’s tournament coverage on Twitter using the hashtag #pizzachampions.


Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Hut

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