Pizza Hut fires at Domino's Pizza, Papa John's with new ads

 
Jan. 7, 2007
The Courier-Journal: Pizza Hut's taking off the gloves with a new ad campaign that makes direct comparisons of its pan pizza to Domino's and Papa John's products. The war of words is reminiscent of a Supreme Court battle fought between Pizza Hut and Papa John's over the latter's "Better Ingredients. Better Pizza." slogan.
 

Topics: Domino's Pizza , Marketing , Operations Management , Papa John's , Pizza Hut


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