Pizza Hut gets involved in presidential debate

 
Oct. 9, 2012

As part of Pizza Hut's new marketing campaign, The Pizza Party, the chain is offering the chance to win free pizza for life to any attendee at the Oct. 16 presidential debate who asks "Sausage or Pepperoni?"

The live telecast town hall format debate will be held at Hofstra University between President Barack Obama and former Massachusetts Governor Mitt Romney.

Pizza Hut introduced its The Pizza Party last week, and named its Big Dinner Box as the Party's candidate. Fans of The Pizza Party are encouraged to register and show their support at PizzaHut.com/PizzaParty. Visitors receive free Stuffed Pizza Rollers with their next online order just for signing up.

Fans are also encouraged to use the hashtag #ThePizzaParty on debate night in order to further push for this question to get asked of either of the candidates.

"We recognize there are a lot of serious issues to be debated, but we also know a lot less serious — but no less important — ones are being discussed every night inside houses across the country," said Kurt Kane, CMO at Pizza Hut. "So for the candidates to be able to show that they're in tune with all the issues, we felt a pizza-related question on behalf of The Pizza Party was very appropriate for a town hall debate."

The Pizza Party is also asking for America's help in selecting the running mate for the Big Dinner Box. Ballots will open at PizzaHut.com/PizzaParty Oct. 11. Those who have signed up on the website to be a member of The Pizza Party can choose between wings, pasta or Stuffed Pizza Rollers as the VP.

Read more about marketing and promotions.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Hut


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