Pizza Hut India rolls out 11 new pasta dishes

July 9, 2012

Pizza Hut India has launched 11 new pasta dishes as part of its new "Pasta Masti" line.

According to BestMediaInfo, to complement the new product launch, the brand has also introduced a national TV campaign. The commercial shows friends enjoying the sharable pasta dishes without paying an expensive Italian restaurant bill.

Sandeep Kataria, general manager, Pizza Hut India, told BestMediaInfo: "As a brand, Pizza Hut is about Pizzas (and) much more. This is why we are the 1st Brand to bring fabulous tasting pastas in an accessible and affordable manner to consumers across the country and the launch of Pasta Masti is a key step in that direction. The campaign highlights the launch of an exciting new range of 11 scrumptious pastas, which comes with large helping of fun and friendliness for everyone."

The new pasta line includes:

  • Cheesy Veg Blast Lasagna;
  • Pizza Hut Chicken Bonantza Lasagna;
  • Best of Both Worlds Fusilli Baked Pasta;
  • Pizza Hut Say Cheese! Fusilli Baked Pasta;
  • Creamy Tomato Penne;
  • Spicy Tomato Fusilli;
  • Go Italia! Spaghetti;
  • Arrabbiata Penne;
  • Creamy Mushroom Fettuccini;
  • Go Green! Fusilli; and
  • Creamy Spinach 'n' Mushroom Fettuccini.

Read more about food and beverage launches.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management , Pizza Hut

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