Pizza Hut intros Italian Classic Pizza in Brunei

April 27, 2003

BRUNEI, Malaysia -- Pizza Hut has introduced a new Classic Italian Pizza in its Brunei operations.

According to a press release quoted in the Borneo Bulletin, Olive Tree Corporation Sdn Bhd, the Brunei-based Pizza Hut franchisee, is handling the rollout of what it calls a "lighter option to (the) pan and stuffed-crust pizza."

The pizza comes in five styles: Milan and Roma for meat lovers; Polo for chicken lovers; Vera for veggie lovers; and Cheezo for cheese lovers. The report did not elaborate on each style's ingredients.

Price for a large Classic is $13.90.

Topics: Marketing , Operations Management

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