Pizza Hut intros Side Sampler taste trio

April 25, 2006

DALLAS—Pizza Hut is rolling out a new Side Sampler offering that combines chicken wings, breadsticks and cinnamon sticks in one package.

According to a news release, Side Sampler is available nationwide for a limited time at participating Pizza Hut restaurants for $5.99 with the purchase of any large pizza at menu price.

"Our consumer insights showed that people want more than one side item to complete their meal," said Bill Ogle, Pizza Hut chief marketing officer. "Side Sampler allows customers to sample and share three sides while mixing three flavor combinations."

Food trends point to increasing popularity of mixing multiple flavors in a single meal. In a recent online survey conducted by ithink_inc, 600 people out of more than 1.5 million Internet users were asked which of the three flavor combinations they prefer: sweet with salty, salty with spicy or sweet with spicy. Forty percent of respondents preferred sweet with salty food, 33 percent preferred sweet with spicy food, and 26 percent preferred salty with spicy food.

When asked what would be the main reason to order a sampling of side items containing chicken wings, breadsticks and cinnamon sticks, 48 percent of survey respondents said "to give variety."

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