Pizza Hut jumps into by-the-slice market

Jan. 14, 2014

Pizza Hut is dipping into a market typically dominated by city street vendors and shopping mall concepts. The Associated Press reports that the chain is testing slice sales in two markets — York, Neb., and Pawtucket, R.I. — beginning today for $2 to $3.

The story says the slices will feature new recipes "more in line with the thinner pies sold in the Northeast." The test locations will include new ovens that cook faster, in addition to the company's traditional equipment.

The move is assumed to be in response to the quickly-growing top-your-own pizza category led by concepts such as Pie Five Pizza Co., Blaze, Uncle Maddio's, PizzaRev, Top That! Pizza and more.

"We're seeing the trends for quick and ready products," Carrie Walsh, Pizza Hut's chief marketing officer, told the AP.

Domino's has also been selling pizza by the slice at some of its new stores, according to the story.

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Topics: Equipment & Supplies , Food & Beverage , Marketing / Branding / Promotion , Pizza Hut

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