Pizza Hut, KFC spearhead Asia cell phone advertising

Aug. 20, 2007
CNNMoney: Slowing revenue growth and market saturation are spurring wireless carriers to reconsider mobile phone advertising. Advertisers in Asia believe they have found a way to get their message out without angering consumers.

Topics: Food & Beverage , Marketing , Operations Management , Pizza Hut , Telecommunications , Trends / Statistics

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