Pizza Hut launches Cheese Lover’s Deal

May 3, 2011

From royal weddings to spring flings, Pizza Hut is in the mood to celebrate love. In doing so, the chain is now offering a limited-time Lover's Line offer of $10.99.

The price is good for Pepperoni Lover's, Meat Lover's, Veggie Lover's and the new Ultimate Cheese Lover's pizza.

"Keeping in line with our commitment to make our customers' favorite pizzas more affordable than ever, we've lowered the price of our famous Lover's Line," said Kurt Kane, chief marketing officer at Pizza Hut. "At Pizza Hut, you can never have enough of your favorites and our Lover's pizzas give you just that. With The Ultimate Cheese Lover's, we've turned the simple 'cheese pizza' into a taste explosion for cheese lovers."

New to the Lover's lineup, the Ultimate Cheese Lover's pizza packs an extra cheesy punch with its combination of Alfredo sauce and three cheeses – Romano, Parmesan and Pizza Hut's signature pizza cheese.

Also for $10.99, the Pepperoni Lover's pizza features 50 percent more pepperoni and 50 percent more cheese than the classic offering; while the Meat Lover's is topped with more than a pound of meat and cheese, including pepperoni, pork sausage, Italian sausage, ham, beef and bacon; and the Veggie Lover's is loaded with a variety of vegetables.

Facebook Lovefest

Pizza Hut Facebook fans can rally behind their favorite Lover's recipe for a chance to be crowned the Ultimate Lover's Lover. Beginning May 10, Pizza Hut Facebook can visit the Lover's Lovers tab and enter to win a daily prize of a $50 Pizza Hut gift card and a weekly prize of free pizza for a year.

To get a shot, customers have to tell Pizza Hut why they are a Pepperoni, Veggie, Meat or Ultimate Cheese Lover's Lover in 140 characters or less. Winners will have their picture featured on the Pizza Hut profile daily for 3.3 million fellow fans to see.

Topics: Cheese , Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Pizza Hut , Pizza Toppings

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