- WHITE PAPERS
More than 50,000 fans of Pizza Hut took advantage of the offer on the first day. The P'Zone, Pizza Hut's take on a cheese and topping-filled calzone, made its permanent debut on the menu in 2003 and sells for $5 at participating Pizza Hut restaurants.
"When it comes to unmatched taste at a great price, it doesn't get any better than the $5 P'Zone at Pizza Hut – unless we just give it away. And that's exactly what we're doing," said Kurt Kane, chief marketing officer at Pizza Hut. "We know that our customers continue to face tough spending decisions in an uncertain economy, so we've decided to reward those who 'like' us on Facebook or sign up for our email program with a delicious free P'Zone when they order a pizza online."
Users who are already part of the nearly 4 million Pizza Hut brand fans on Facebook can also claim their P'Zone prize by clicking on the "Get Your P'Zone" tab on the Pizza Hut Facebook page.
Joining Hut Lovers also gives customers access to Pizza Hut coupons, specials, promotions, announcements and event information via an email or text message. The free P'Zone is redeemable with any online pizza purchase.
The P'Zone comes partnered with marinara dipping sauce and is available in the following recipes:
Pizza Hut India launches new campaign
Pizza Hut India has launched a new campaign, created by JWT, that highlights new offerings, including skewers, shakes, mojitos, gelatos and cheesecakes, in addition to the classic pizza items.
According to Best Media Info, the new national campaign is one of many initiatives taken by Pizza Hut to update its brand messaging and ambience.
The ad features customers dressed in 1930s garb ordering their usual food at Pizza Hut. The four friends are surprised to see a new menu that includes mojitos and skewers, and are transformed into modern costumes in a modern setting.
Sunay Bhasin, head of marketing for Pizza Hut India, told Best Media Info that the campaign was created for today's consumers, who are looking for an enhanced dining experience and a large variety of choices. The campaign communicates that "Pizza Hut is about pizzas and much more."
The new menu offerings are available at all of India's 120 Pizza Hut dine-in outlets in 34 cities.
Click here to read more about marketing and promotions.