Pizza Hut launches iPhone app

July 15, 2009
DALLAS -- Pizza Hut is offering a new ordering application for iPhone and iPod touch users, the company has announced. The free application can be downloaded from Apple's App Store.
"As more of our customers are integrating the iPhone and iPod touch into their everyday lives, Pizza Hut wants to be right there with them," said Brian Niccol, Pizza Hut chief marketing officer.
The App uses innovative iPhone and iPod touch features including the multi-touch user interface and accelerometer to make ordering each individual menu item a fun and customized experience, the company said.
When ordering pizza
The pizza ordering section allows consumers to virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If a customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza fewer toppings.
Toppings are easily deleted by clicking them in a generated text list. To customize for half and half, users tilt the phone left or right and the toppings move to one side or the other. When finished, the user sees a visual representation of what their pizza will look like.
When ordering WingStreet wings
The section used to order WingStreet wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "cook their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
When ordering Tuscani Pastas
The app has a virtual waiter on call to take customers' Tuscani Pastas order. They can select from four delicious varieties including Meaty Marinara, Creamy Chicken Alfredo, Premium Bacon Mac 'N Cheese and Lasagna.
While waiting for delivery
Pizza Hut has also given consumers a way to pass the time as they wait for their pizza with a mobile game called Pizza Hut Racer. Pizza Hut Racer challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the device, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles.
The app's deals section displays coupons stuck on a refrigerator door, just like a fridge at home. Customers can pinch to zoom in and out to view various deals then click on a coupon to place an order using that deal.

Topics: Marketing , Online Ordering , Pizza Hut , Public Companies

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