Pizza Hut launches media review

June 30, 2011

Pizza Hut may be shopping for a new media agency, according to Ad Age.

WPP-owned MEC, which has handled the business for more than 10 years, plans to defend, however.

Pizza Hut will issue a formal request for proposal within the next two weeks. A consultant has been tapped to help manage the process, according to the story.

The review follows Pizza Hut's recent consolidation of its creative and digital marketing duties within Interpublic Group of Cos.' Martin Agency, which it began working with in 2009.

Topics: Marketing , Marketing / Branding / Promotion , Pizza Hut

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