Pizza Hut launches mini pizzas

 
Feb. 4, 2013

Pizza Hut unveiled its newest offering during its Super Bowl commercial Feb. 3, and the company will be giving away the "Big Pizza Sliders" from 4-7 p.m. on Feb. 5. The giveaway is for carryout or dine-in only.

The new Big Pizza Sliders are made with Pizza Hut's pan pizza dough and are sold nine to a box for $10 or three for $5. Customers can choose up to three different recipe combos with up to three toppings each.

"The 'Hut' call came early and was loud and clear during the Big Game, and now we're ready to come through on our promise and activate one of the largest product giveaways in Pizza Hut history," said Kurt Kane, chief marketing officer, Pizza Hut. "America now has a chance to get a free taste of our new Big Pizza Sliders and on Tuesday we look forward to providing yet another Make It Great moment for our fans."

Pizza Hut has teamed up with Dr Pepper and Virgin Gaming to add a gaming component to the product launch. Consumers who purchase any soft drink in-store or online receive a gaming piece directing them to logon at virgingaming.com/pizzahut for the chance to redeem multiple prizes and be automatically entered for a chance to win a trip to E3 this spring.

Read more about food and beverage rollouts.


Topics: Dough , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Hut


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