Pizza Hut launches new Cheesy Bites Pizza

 
Jan. 23, 2006

DALLAS — Pizza Hut launched its Cheesy Bites Pizza on Jan. 22, just two weeks before Super Bowl Sunday, the date of its official, $50 million coming-out party.

According to a news release, the traditional crust edge is replaced with a ring of 28 cheese-filled bites that can be pulled off and enjoyed separately. The cheese bites are seasoned on the

Pizza Hut's Cheesy Bites Pizza.

outside with garlic butter flavor.

The pizza is available for a limited time at participating Pizza Hut restaurants. A one-topping version costs $11.99.

To promote the pie, Pizza Hut will run ads featuring popular celebrities and its own version of a popular song. In addition, the pizza company has created an online activity at pizzahut.com, where customers can click on each of the bites to remix the song that will be featured in the ads. That activity will be available online beginning Super Bowl Sunday.


Topics: Marketing , Pizza Hut


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