Pizza Hut makes its debut in Iraq

 
April 9, 2014

Yum! Brands Inc. today announced the opening of the first Pizza Hut in Iraq with franchise partner, Al Kout Food Company.

The opening reflects the company's expansion in emerging markets, according to a company news release.

"We're pleased to be able to bring Pizza Hut to Iraq as part of the explosive growth for our brand around the world," CEO Scott Bergren said in the release. "While Pizza Hut's footprint is already significantly larger than our nearest competitor, we've still just scratched the surface of global growth. We are taking the powerful Pizza Hut Red Roof icon and accelerating the development of our brand across the Delivery, Express, and Dine-In channels around the world as only we can."

The new restaurant is located in the Kurdistan Region of Northern Iraq in the Majidi Mall in Erbil, the release said. The restaurant features a full casual dine-in atmosphere and seating for 120 people. The menu is in Kurdish and offers a range of appetizers, pizzas and flatbreads, pasta, salads, desserts and drinks.

"Kout Food Group is proud of its partnership with Yum! and the success of launching the first Pizza Hut Dine-In store in Iraq," said Fadwa Al-Homaizi, Managing Director, Al Kout Food Company and co-founder and chairwoman, Kout Food Group. "Our utmost priority is to serve our customers with excellent products and services. This is in line with our strategy of expansion in Iraq. More and more customers are visiting the restaurant to test the high-quality Pizza Hut products and to enjoy the dine-in experience."

Iraq-based Al Kout Food Company is owned by Kout Food Group which is located in Kuwait.

Al Kout Food Company plans to open four more Pizza Hut restaurants in Iraq this year including three in Erbil and one in Sulaymaniyah, the release said.

Yum! Brands' Pizza Hut division has more than 13,000 restaurants in 85 countries, excluding the Yum! China and India divisions. Overall, the company has nearly 15,000 Pizza Hut units worldwide.


Topics: Franchising & Growth , Operations Management , Pizza Hut


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