- WHITE PAPERS
DALLAS — Pizza Hut is kicking off a national marketing campaign for its new extra large pizza — which it claims is 30 percent larger than its traditional large pizza. The Full House XL Pizza is now available nationwide at participating locations, according to a news release.
Pizza Hut is charging just less than $10 for a one-topping XL.
According to the release, the XL was the result of a 2004 consumer survey, which revealed that a typical family wanted an affordable pizza large enough to feed all of its members.