Pizza Hut partners with Hulu for hunger relief promotion

 
Sept. 28, 2012

Pizza Hut's annual World Hunger Relief campaign began this week and will continue through Nov. 3. During that time, the company will collect donations in-store and online at PizzaHut.com.

Contributions can be made in increments of $1 (which feeds four children), $3 (which feeds two children for a week), $5 (feeds a child for a month) and $10 (feeds a classroom for a day).

Since 2007, Pizza Hut has helped feed more than 9 million children worldwide through its World Hunger Relief campaign.

"As the largest pizza company in the world, we can have an impact on global issues and no issue is met with more passion by us than world hunger," said Scott Bergren, CEO, Pizza Hut. "That's why there is one time a year when we look upon our incredibly loyal, and generous, customers to join us in our effort to help stop world hunger."

To increase awareness for the effort, Pizza Hut will debut a 45-second, full-length World Hunger Relief PSA from multi-Grammy Award winner and pop superstar Christina Aguilera exclusively on Hulu and the Hulu Plus subscription service beginning Oct. 1 at HuluPlus.com/PizzaHut.

In addition to the PSA, Pizza Hut consumers who donate $3, $5 or $10 online at PizzaHut.com will receive a free two week trial subscription for Hulu Plus. To find out more about the initiative, visit PizzaHut.com/Hulu.

"We are excited that Pizza Hut is leveraging its resources along with the Hulu platform to connect their brand with entertainment fans while making a positive impact on world hunger. We are proud to help support this worthy campaign," said Pete Distad, vice president of Marketing & Distribution, Hulu.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Pizza Hut , Social Responsibility


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