"Attendees were asked to text PINGPIZZA to 74642 for a chance to win a large pizza a month for one year.
"Show attendees that texted in for an entry into the sweepstakes received a message that says, 'UR entered to WIN 1 FREE Lrg Pizza Hut pizza per month 4 a year! Contest rules @ pingrewards.com/pingpizza. Winner notified via phone call on 10.08/09.'
"Ping's decision to hand out free pizza generated enough hype to not only drive people to see what all the buzz was about, but once they found out, people were compelled to text for their chance to win free Pizza Hut pizza for a year."