Pizza Hut recruits MVP Aaron Rodgers for football promotion

Sept. 13, 2012

To celebrate the kickoff of football season, Pizza Hut has rolled out its Big Dinner Box, a box filled with two medium rectangular one-topping pan pizzas, five breadsticks (with marinara dipping sauce) and the choice of four Stuffed Pizza Rollers, one pan of Tuscani Pasta or eight wings for $19.99.

Customers who order their Big Dinner Box online at will also get a free 2-liter of Pepsi.

Pizza Hut has recruited Green Bay Packers' MVP quarterback Aaron Rodgers to help promote its Big Dinner Box.

"At Pizza Hut we believe that every experience deserves to be great," said Kurt Kane, Pizza Hut's chief marketing officer. "That is why we created the Big Dinner Box which helps turn watching a football game into a really delicious and memorable experience. There is no player out there who represents going for great better than Aaron Rodgers, so when we heard he was a fan of Pizza Hut we just knew we had to partner up."

Rodgers will appear in a series of TV spots that debuted Sept. 9 during the NFL's first full slate of games. The ads will rotate and refresh throughout the season during prime football viewing.

"Partnering with a great brand like Pizza Hut was one of the most fun experiences I've ever had on an ad shoot," Rodgers said. "I'm a big fan of the brand, and I know from experience how much better it is to watch football with a slice of Pizza Hut pizza in one hand."

Check out one of Rodgers' new Pizza Hut spots:

Read more about marketing, branding and promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management , Pizza Hut

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