Pizza Hut reintroduces mobile apps with location-based offers

 
Oct. 29, 2013

Pizza Hut is reintroducing its mobile apps for Android, iPhone and tablets, along with its mobile website.

According to a news release, the new apps allow for faster ordering, are GPS enabled and update to feature new products and deals as soon as they're introduced.

The new apps also offer deals based upon user location.

"When it comes to technology in the pizza category, no one has led the way like Pizza Hut," said Kurt Kane, chief marketing officer, Pizza Hut. "We've consistently innovated in this area with technology that improves the experience and focuses on convenience for our customers. Our new apps and mobile website again push that forward with even more speed and ease."

The re-launch is the latest iteration for Pizza Hut, which introduced its first ordering app in 2009. Digital ordering accounts for about 30 percent of deliveries and carryout traffic for Pizza Hut nationwide and nearly half of the company's digital orders stem from mobile devices. That's a 4,000-percent increase in Pizza Hut mobile ordering since 2010.

The new apps and website feature:

  • More speed: A news release said Pizza Hut customers can now order in less than 30 seconds. The company will also add a reordering feature in the near future that will save orders, enabling users to place an order even faster.
  • Connection: Pizza Hut has added an "Inbox" and application badges for delivering deal messages to app users. Push notifications will soon be added to let customers know when their delivery order is on its way.
  • Real-time product updates: Pizza Hut menu additions are sent to users without downloading updates.
  • GPS-enabled: GPS technologies locate nearby restaurants and provide access to local deals.

Current Pizza Hut app users should have received a notification update for the new mobile app. New users can download the app at mobile.pizzahut.com and in the Apple and Google app stores.

Read more about mobile initiatives.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Online Ordering , Pizza Hut


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