- WHITE PAPERS
Pizza Hut is reintroducing its mobile apps for Android, iPhone and tablets, along with its mobile website.
According to a news release, the new apps allow for faster ordering, are GPS enabled and update to feature new products and deals as soon as they're introduced.
The new apps also offer deals based upon user location.
"When it comes to technology in the pizza category, no one has led the way like Pizza Hut," said Kurt Kane, chief marketing officer, Pizza Hut. "We've consistently innovated in this area with technology that improves the experience and focuses on convenience for our customers. Our new apps and mobile website again push that forward with even more speed and ease."
The re-launch is the latest iteration for Pizza Hut, which introduced its first ordering app in 2009. Digital ordering accounts for about 30 percent of deliveries and carryout traffic for Pizza Hut nationwide and nearly half of the company's digital orders stem from mobile devices. That's a 4,000-percent increase in Pizza Hut mobile ordering since 2010.
The new apps and website feature:
Current Pizza Hut app users should have received a notification update for the new mobile app. New users can download the app at mobile.pizzahut.com and in the Apple and Google app stores.
Read more about mobile initiatives.