Pizza Hut revamp spurs new wave of online ordering

 
April 19, 2010 | by Jennifer Litz
Pizza Hut has made some exciting claims about its online ordering platform this week, saying it "tops the industry" with $2 billion in sales. That came on heels of the announcement that the company was rebranding its online presence to "make the consumer ordering experience faster, easier and more intuitive than the previous site."
 
"We're excited about the new improvements to our largest and most successful storefront," Pizza Hut chief marketing officer Brian Niccol said in a company statement, prompting speculation that online sales could have surpassed those made in-store. Spokesperson Sarah Rosanova clarified. "Online ordering is the fastest growing segment, but has not surpassed in-store ordering -- yet," she said.  
 
Rosanova did confirm the company is upping its online "fun factor" by expanding the type of engaging features that helped its separate online ordering app garner awards and fast adoption after its debut last July. 
 
The new website's features include "iconic ordering" that allows people to see their pizzas as they customize them, intuitive design that recalls user information for "two-click reordering," and Spanish ordering capability. 
 
Meanwhile, No. 2 pizza chain Domino's may have something pending as well. Spokesperson Tim McIntyre said the company had some "cool stuff" planned, but wasn't ready to go public with details.
 
"Online ordering does continue to grow," said McIntyre, who confirmed the chain's online sales at 20 percent.

Topics: Online Ordering , Pizza Hut


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