- WHITE PAPERS
Pizza Hut is announcing a promotion with location-based service foursquare, becoming one of the first pizza chains to launch a national promotion with foursquare in the United States. The promotion rewards the foursquare "Mayor" of each restaurant with a free single order of breadsticks with the purchase of a large pizza.
The deal is currently planned to run through the end of the year. The Mayor of each Pizza Hut location on foursquare must show on their phone that they are the Mayor in order to receive the special. The offer is only valid for dine-in and carry out orders placed at the restaurant. The "Mayor" special can only be redeemed once a day at each participating location, and there can only be one "Mayor" per restaurant per day.
"Through past experience, we've learned that our customers are spending a considerable amount of time using social media and mobile tools, increasingly incorporating them into their daily lives," said Brian Niccol, CMO at Pizza Hut. "We see this promotion with foursquare as a win-win situation – loyal, digital-savvy customers will be able to take advantage of a fun promo, while we hope to see a bump in repeat traffic from Mayors looking to take advantage of this offer."
Pizza Hut has a lot of digital “firsts” under its belt now. Last year, it became the first national restaurant chain to launch an iPhone ordering app, an award-winning service that led to approximately $1 million in sales in three months.