Pizza Hut rolls out text ordering systemwide

Jan. 16, 2008
Reuters: No. 1 pizza chain Pizza Hut has introduced new cell phone services that let customers order via text message or the mobile Web. The company hopes to earn half its revenue from orders placed via computers and mobile phones within the next five years, according to company officials.

Topics: Marketing , Online Ordering , Operations Management , Pizza Hut , Public Companies

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