Pizza Hut starts pick up line meme

 
Feb. 11, 2010 | by
Pizza Hut is attempting to start a Twitter "meme" or social media motif by inviting consumers to share pick up lines by tweeting @pizzahut for the chance to win a single order of Hershey's Chocolate Dunkers, Pizza Hut's chocolate-topped dessert sticks. 
"Valentine's Day is all about cheesy pick up lines," said Pizza Hut Tweetologist Alexa Robinson. "As a southern girl, one of my favorites is, 'Are you from Tennessee? Because you're the only ten I see!' I'm excited to see what other people send in."
 
Sweet talkers and those who've heard every line in the book alike can enter. Participants are asked to tweet replies using the hashtag #iluvPH and directing tweets to @pizzahut. Submissions must be "G" rated and will be judged on originality and "sweetness."
 
The sweetest tweets will be selected by Tweetologist Robinson and the team at Pizza Hut. Pizza Hut will accept entries Feb. 11 - Feb. 14, 2010. Winners will be notified by direct message on Twitter on or by Feb. 15, 2010.
About 100 sweet tweeters will win a free single order of Hershey's Chocolate Dunkers, Pizza Hut's chocolate-topped dessert sticks (in the form of a $5 Pizza Hut gift card).

Topics: Marketing / Branding / Promotion , Pizza Hut


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