Pizza Hut testing standalone WingStreet concept

 
Nov. 13, 2012

Pizza Hut's co-branded WingStreet concept, featuring chicken wings and sauces, is about to fly solo.

According to the Dallas News, the first standalone WingStreet location opens today in Denton, Texas, after a nearly 10-year partnership with Pizza Hut.

There are more than 3,600 WingStreet locations located inside Pizza Hut restaurants.

There are currently no other pilots planned for the concept. The standalone unit measures about 1,600 square feet, which is nearly half the size of a co-branded restaurant. The pilot will not include delivery service.

From the story:

"It's not a field that we're entering for the first time. We have been a pretty significant player for a long time," said Doug Terfehr, a Pizza Hut spokesman. "This is an opportunity for us to learn a lot more, focus a lot more, on what we offer in terms of our chicken option. It gives us the opportunity to interact with a customer who is choosing us solely for chicken."

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Topics: Franchising & Growth , Marketing / Branding / Promotion , Operations Management , Pizza Hut


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