- WHITE PAPERS
BANGKOK -- Thailand's Pizza Hut restaurants are serving up pastas in an effort to Westernize their menus and draw customers in during the typical 2 p.m. to 5 p.m. slowdown.
According to the Bangkok Post, spaghetti with cheese, fusili al forno and lasagna will be served in restaurant dining rooms and delivered. Freshly brewed coffee, bakery products and new beverages will be added over the next few months.
Suwanna Usanachitt, marketing director for Pizza Hut in Thailand, said the new offerings could boost sales by as much as 20 percent during the World Cup tournament, which starts May 31.
Introductory prices for the new menu items are between 69 and 109 baht (U.S. $1.59 to $2.50), and will be available starting the 31st.
Pasta is expected to make up 20 percent of Pizza Hut's overall sales in Thailand this year, up from 5 percent last year. The company will spend about 12 million baht (U.S. $276,000) to promote its new products.