- WHITE PAPERS
BANGKOK, Thailand—If Pizza Huts here fail to deliver customers' orders on time, their meals will be free.
According to The Nation, on Dec. 3, the Thai arm of the pizza giant launched its "Hot & On Promised Time or Free" guarantee for customers in Bangkok and surrounding areas.
Promised delivery times depend on the distance to be covered.
"The new service improves our delivery-service potential. And by doing so, we expect our sales to rise by 20 percent," said Panithan Sethabutra, managing director of Yum Restaurants International (Thailand) Co.
Sethabutra said the company would spend Bt60 million (U.S. $15.3 million) on advertising for the new campaign, which will include TV spots and celebrity endorsements. Restaurant and delivery equipment in its 83 stores also will be upgraded, along with delivery-staff uniforms. Delivery staff numbers will grow sharply from 400 to 900.
According to the report, Pizza Hut has 67-percent share of the Thailand delivery market.
Topics: Pizza Hut