Pizza Hut trimming fat with new Fit 'N Delicious pizzas

Oct. 14, 2003

DALLAS -- Industry giant Pizza Hut began a nationwide rollout of its new Fit 'N Delicious pizza line today in response to what it called "a growing consumer focus on lower-fat foods."

According to a news release, the new pizzas have half the cheese of the company's regular Thin 'N Crispy pies, and they use leaner meat toppings. The overall fat reduction is about 25 percent, the release said.

Depending on available toppings chosen, a slice (both 12-inch and 14-inch sizes) of the Fit 'N Delicious pies contains between 3.5 and 5 grams of fat.

In the release, Pizza Hut Chief Marketing Officer Tom James said the company added the pies as a consideration for "consumers' changing lifestyles and (to) provide them with lower-fat alternatives ... ."

To make the lower-fat numbers work, customers can select up to three of eight toppings offered, including one lean meat (chicken or ham) and two of six fresh vegetables (green pepper, red onion, mushroom, jalapeno, tomato and pineapple). Customers also may choose one of six set recipes: Diced Chicken, Red Onion & Green Pepper; Ham, Pineapple & Tomato; Tomato, Jalapeno & Mushroom; Green Pepper, Red Onion & Tomato; Ham, Red Onion & Mushroom; Diced Chicken, Mushroom & Jalapeno.

Pizza Hut also announced it will begin offering bagged, family-size salads in six markets (Orlando, Las Vegas, Salt Lake City, Minneapolis, Duluth, Minn., and Rochester, Minn.) in November. The salads, which serve four, include romaine and iceberg lettuce, cabbage and carrots with regular or fat-free ranch dressing. The salads will be available for carryout and delivery and priced at $2.99 in the four markets.

"Moms told us they wanted a solution to the dinner dilemma: providing a convenient, balanced meal. These new, bagged salad kits give moms an easy, prepared, fresh solution that complements our pizzas," James said in the release.

* In other Pizza Hut news, the company has broadened its P'ZONE offerings to include a Honey BBQ Chicken selection. The new sort-of sandwich is available for $2.99 with the purchase of a large pizza at menu price, or by itself for $5.99. The product intro will run from Oct. 19 to Nov. 22.

Topics: Marketing , Pizza Hut

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