Pizza Hut UK adds restaurant locator to Web site

 
March 28, 2002

LONDON -- Pizza Hut UK has partnered with Maporama to add a restaurant locator feature on its Web site.

According to Revolution UK Online, customers can can access a street map of their nearest restaurant by entering either a zip codce or their town's name at www.pizzahut.co.uk. Users also can zoom in and out, and scroll up and down within the map for better detail.

"We are excited about the deal as Pizza Hut is an important player in the international restaurant chain arena," said Laurent Vermot-Gauchy, Maporama's chief executive and president.

Last year Pizza Hut UK launched an online delivery trial in 25 stores across London. The service, which was designed by digital-media firm Victoria Real, centered on London stores, but the company is considering a nationwide roll-out.


Topics: Marketing , Online Ordering


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