Pizza Hut's $10 deal: false advertising?

Feb. 1, 2010 | by

Some customers who have attempted to take advantage of Pizza Hut's recently advertised any-pizza-for-$10 deal have been charged more than that sale price, according to various reports from Consumer Reports blog, The Consumerist.

From a letter published on The Consumerist:

Silly me, I must have somehow misunderstood. Oh wait, here's the disclaimer: "Crust availability, prices, participation, delivery areas and charges may vary." So... If any pizza is $10, how can crust availability and prices vary? In particular, how can the price vary? Aren't they advertising $10? To me, this makes no sense. And at this point, I was confused, and a bit ticked off.
Several other angry customers also have written to the blog relaying their experiences being charged an extra $1 or more for pizza that they believe should have been included in the deal. The company only explicitly barred stuffed crust and double toppings from the offer.

Topics: Marketing / Branding / Promotion , Pizza Hut

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