Pizza Hut's iPhone app surpasses 100,000 downloads

Aug. 2, 2009
Pizza Hut's ordering application for the iPhone has surpassed 100,000 downloads since it was introduced two weeks ago, the company has announced. The application allows customers to order Pizza Hut menu items directly from their mobile devices.
The application uses iPhone and iPod touch features including the multi-touch user interface and accelerometer to enhance the ordering process. When ordering pizzas, users virtually build their own pizza by choosing a type of crust in the scroll wheel, "pinching" to select size, and dragging-and-dropping toppings onto the pizza, all with visual confirmation. If an overeager pizza customer adds too many toppings, the pizza explodes and toppings go flying across the screen with an alert to make their pizza happier with fewer toppings.
The section used to order WingStreet wings starts with a bowl of wings that changes as users choose the type of wings they want. Next they select a sauce and are prompted to "sauce their wings" by shaking their iPhone or iPod touch until the wings are covered. Shake too long and the sauce flies across the screen. As with the pizza ordering, customers finish with a representation of the wings order.
The application also features a game called Pizza Hut Racer, which challenges users to deliver a pizza quickly while avoiding obstacles in the road. The pizza delivery car speeds up or slows down depending upon the angle of the device, and vibrations and beeps alert users when the driver hits the curb or runs into obstacles. The app's deals section displays coupons stuck on a refrigerator door, just like your fridge at home. Customers can pinch to zoom in and out to view various deals then click on a coupon to place an order using that deal.
The Pizza Hut App is available from the App Store on iPhone and iPod touch. A video demonstration of the application is available here.

Topics: Marketing , Online Ordering , Pizza Hut , Public Companies

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