Pizza Hut's Slice of Hope includes social gaming partnership

 
Sept. 26, 2011

Pizza Hut has kicked off its "Share a Slice of Hope" effort as part of parent company Yum! Brands' participation in the World Hunger Relief campaign.

The more than 7,200 Pizza Hut units across the U.S. will feature multiple donation channels for the cause, including an exclusive integration with social game developer Zynga, via online contributions at zynga.com/pizzahut through Oct. 31.

"Global hunger statistics are astounding, with nearly one billion people going days or weeks without a substantial meal," said Scott Bergren, Pizza Hut CEO. "We want to make a difference and we're asking our customers and employees to 'Share a Slice of Hope' with those in need. Just $1 donated to the World Hunger Relief campaign feeds four children in need."

Zynga players looking to participate will get their chance to contribute within their favorite games. The Pizza Hut partnership is the first offline-to-online contribution experience through Zynga for players of FarmVille, CityVille, Empires & Allies and The Pioneer Trail.

Players will receive a choice of one exclusive, limited edition item for each contribution of $5 or more made through zynga.com/pizzahut, with 100 percent of the proceeds benefitting the World Food Programme.

In addition to contributing through social gaming, online donations can be made to World Hunger Relief when completing an order at pizzahut.com. Customers can then share their donation with friends and followers on social media.

Pizza Hut is also encouraging customers to donate in-store when they visit their neighborhood restaurants. Customers who make a donation in-store may add a personalized pepperoni to a pizza-shaped sharing board displayed in each participating restaurant.

Pizza Hut looks to surpass its record donation total from last year of nearly $2 million. Pizza Hut restaurants nationwide have set their own donation goals and will host events and fundraisers within their communities throughout the month-long campaign.

Read more about promotional campaigns.


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Pizza Inn


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