- WHITE PAPERS
Pizza Hut's Xbox 360 ordering app, launched in April 2013, generated more than $1 million in business within its first four months.
Doug Terfehr, the company's director of public relations, told Polygon.com, that the app has been a "source of unbelievable growth."
Pizza Hut continues to have conversations about another game console app, whether it be Xbox One, PlayStation, Nintendo or another platform.
"When you talk about a sweet spot for the pizza category it's definitely gamers and gaming," Terfehr told the publication. "We're not done in that space."
Read more about online ordering.