Pizza Inn expanding Pie Five Pizza Co. concept

Sept. 19, 2011

Pizza Inn Inc. has announced plans to expand its fast casual concept Pie Five Pizza Co., targeting eight additional new locations in Dallas-Fort Worth over the next nine months, and continuing development of up to 15 more company-owned restaurants throughout the next 18 to 24 months.

The company also expects to begin awarding franchises in October in top tier markets throughout the U.S.

The announcement comes after a successful opening of the first Pie Five restaurant in June in Forth Worth, Texas.

"We feel that we have fine-tuned a successful restaurant concept with our first location, and we are quickly moving to take advantage of that success in other areas throughout the DFW Metroplex," said Charlie Morrison, CEO of Pizza Inn, who is leading the initiative.

The next three Pie Five restaurants are projected to open in November and December in the Las Colinas development in Dallas. Lease negotiations are complete, or nearing completion, for additional Pie Five locations to open in rapid order throughout the Dallas-Fort Worth area within the next nine months.

The new concept features an industrial chic design aimed at upscale neighborhoods and offers made-to-order, customized individual pizzas baked in less than 5 minutes.

The business is also attractive for franchising based on its small footprint, low breakeven, efficient staffing and ordering system that empowers the customer. Customers can order off the Pie Five menu, which offers 10 specialty pies with gourmet flavors, or choose their own individual 9-inch Crispy Thin or Classic Pan crusts, sauce and toppings combinations to be assembled before them.

"The ease of operations, the potential for a strong return on investment, and the volume and customer base we continue to generate provide the ultimate endorsement for franchising the same opportunity to a very select group of operators as we look to champion this brand to top markets throughout the country," Morrison added.

Pizza Inn's recent Q4 results exceeded expectations and were boosted, in part, from the inaugural Pie Five Pizza Company's performance.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management , Pizza Inn

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