- WHITE PAPERS
THE COLONY, Texas—Pizza Inn put the brakes on a seven-quarter comparable-store sales slide by posting a 1.1 percent increase for the 12 weeks ended March 26, 2006.
According to a news release, the 378-unit chain attributed the results to focused consumer research that resulted in the January implementation of a strategic marketing plan and new brand strategy.
"Pizza Inn's 2006 marketing plan takes an entirely new approach to improving comparable-store sales by focusing on the brand's competitive strengths," said Tim Taft, president and chief executive of Pizza Inn. "Just a little more than 90 days ago, we implemented this strategic plan, and today we are already seeing encouraging results."
Taft said the new initiatives also have increased confidence within the chain's franchise community.
"We are seeing the impact of the trust and confidence our franchise partners have in the new direction," he said. "They are re-engaging and working with Pizza Inn corporate toward one common objective. We believe we are well on our way toward improving the overall operating performance of the company, however, much work remains."
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