Pizza Inn, Pie Five Pizza Co. select new PR agency

Aug. 6, 2013

Champion Management has been named PR agency of record for Pizza Inn and its sister chain, Pie Five Pizza.

Founded in 2002 by veteran marketer Ladd Biro, the agency has experienced substantial growth since late 2011, when Biro partnered with entrepreneur Eric Spiritas. In less than two years, the company has added several restaurant brands to its portfolio, including Raising Cane's Chicken Fingers, Bennigan's, Fuzzy's Taco Shop and more.

"The team at Champion really impressed us with their creativity, energy and professionalism throughout the agency RFP process," said Flynn Dekker, chief marketing officer for Pizza Inn and Pie Five. "Since they took over our accounts in June, they've blown our socks off with some terrific writing, outstanding media relations work and tireless marketing and activation support for our new store openings."

Champion is a full-service marketing, branding and public relations agency based in the Dallas suburb of Plano, Texas. For the Pizza Inn and Pie Five brands, Champion will lead the public relations, social media, new store openings, local market activation, new market introductions and cause-related marketing efforts.

"We're honored to team up with a strong legacy brand like Pizza Inn as well as the rapidly growing leader of the fast casual pizza category, Pie Five," Biro said.

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Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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