Pizza menu provider develops direct mailing tool

Dec. 20, 2011

Taradel, a pizza menu printing and direct mail service provider, has developed a proprietary point-and-click postal route targeting tool while offering a bundle on design, printing and mailing services.

The company has so far mailed 2 million pieces through its tool using the U.S. Postal Service's Every Door Direct Mail program.

"We are honored to lead the pizza industry with innovative direct mail marketing solutions," said Taradel CEO Jim Fitzgerald. "By developing a proprietary tool, and bundling services, we now offer pizza operators the ultimate turnkey marketing solution. We have dedicated substantial resources towards enhancing our customers' experience, and will continue to do so."

Often, printing companies suggest the use of large bulk printing orders, some even outside of the U.S. Taradel's new platform, however, provides pizza operators with flexibility, free marketing consultation and low rates.

"No pizza operator wants to get stuck with menus or coupons that list unrealistic prices. Our tools enable advertisers to choose the right products and services for their specific needs," said Chris Barr, marketing director for Taradel.

The USPS launched Every Door Direct Mail (EDDM) to increase mail usage within the small business community. The solution enables business mailers to reach geographically targeted audiences, virtually anywhere in the country, by using carrier route information instead of individual names and exact addresses.

Pizza operators can use Taradel's website to target their EDDM mailing areas online, get instant counts of households and businesses, and place turnkey orders in less than 10 minutes. After placing an order, their marketing collateral (menus, flyers or postcards) delivers to homes in two to three weeks.

More than 5,000 restaurants maintain accounts at

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Topics: Marketing / Branding / Promotion , Operations Management , Systems / Technology

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