Pizza Patrón launches World Cup Sweepstakes

June 13, 2010
Pizza Patrón has announced that it is launching ¡Fútbol-Gana!, its World Cup online sweepstakes in which Pizza Patrón fans have a chance to win one of four 50-inch home theater systems and other prizes.
The promotion began May 17 and runs through July. During that time, pizza lovers and World Cup fans alike can log on to and enter once a day for their chance to win one of four grand prize packages that include a 50-inch flat screen TV, a satellite TV subscription plus a surround sound system. Twenty runners-up also will receive a $50 gift card for to buy their favorite soccer gear or team jerseys.
"Fútbol, or soccer as we know it here in the U.S., is the most popular sport in the world, and our Hispanic customers have been anticipating this for months," said Andrew Gamm, brand director for Pizza Patrón. "This is big for us, and we are working hard every day to enhance the World Cup experience for our customers."
In preparation for the games, Pizza Patrón began distributing free game schedule posters on May 17 that contained valuable coupons and a secret code needed to enter the online sweepstakes. The ¡Fútbol-Gana! secret code also is available for participants on the company's Facebook and Twitter sites, or a game card can be obtained at any Pizza Patrón location in the U.S.
The sweepstakes is open to legal U.S. residents of California, Nevada, Arizona, Colorado, Texas, Georgia and Florida, age 18 or older.

Topics: Marketing

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