Pizza Patrón taking pesos for pies

 
Jan. 7, 2007
DALLAS — Pizza Patron is accepting Mexican pesos along with U.S. currency at each of its 59 locations nationwide.
 

According to a news release, the program is named Pizza por Pesos, and it runs until the end of February. The timetable may be extended depending upon the needs of the chain's core Hispanic customer base.

 
"Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over," said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patron. "We have always welcomed our people, and now we also welcome the currency of our homeland.  We want to make Pizza Patron a better choice for our customers than any of our competitors."
 
The program will be supported by in-store graphics and displays that feature the flag of Mexico as well as the message "Bienvenido Paisano," which translates as "Welcome Countrymen."
 

Topics: Operations Management


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