- WHITE PAPERS
After two years of development, Pizza Patrón has officially rolled out its chorizo topping.
"As the leading Latin pizza brand, we should have the best and most authentic chorizo topping of any pizza chain," said Andrew Gamm, brand director for Pizza Patrón. "Toluca, Mexico has been hailed as the chorizo capital of the world, so we looked to create a topping that would reflect the quality and flavor worthy of Toluca's standards."
The Dallas-based pizza chain recently opened its 100th location and plans to add more Latin flavor options to its future menu mix through toppings and limited-time product offers, according to the company. The new chorizo is a permanent addition to the menu.
"Finding great Latin flavors and recipes is easy -- the real challenge is on the manufacturing and distribution side," Gamm said. "Authentic Mexican and Latin American tastes represent a new category for the pizza segment, so there aren't many 'off the shelf' options available. We literally have to start from scratch with manufacturers, but so far it's paying off."